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Electric Varsity Collection – Cambridge


Free 1 year LAKA insurance with every electric bike purchase

      • Lightweight, ideal for city living
      • Operates with Bluetooth Technology
      • Up to 60km in one charge
      • In-built GPS system
      • Battery recharges as you ride
      • Tamper-proof alarm & wheel lock function
      • Pedal assist up to 25km/h


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12 Months Free Bicycle Insurance

Get 12 months of free bicycle insurance for your new Quella e-bike, provided by our partner Laka.

Why do I need bicycle insurance?

Cycling gives a feeling of freedom like nothing else. But it’s not without its risks. Unfortunately bike thefts, traffic accidents, & even stolen batteries can happen to any cyclist.

This is where Laka comes in. By activating your 12 months of free Laka cover you’ll be protected against theft, damage and loss, leaving you free to enjoy the ride.

Why insure your bike with Laka?

Laka is the new way to insure your bike. With no upfront premiums, no excess, and much fairer collective pricing, they’ve flipped traditional insurance on it’s head.

With a Laka policy you’re covered for;

  • Theft, at home and on the go
  • Damage, accidental and vandalism
  • Loss, by third-parties e.g. a courier

Plus the Laka claims experience is so good, you’ll actually want to claim. Claims are handled by real bike experts and usually agreed within a working day.

They even scooped up ‘Best Cycle Insurance Provider’ for 3 years running.

Activate today to cover your new Quella e-bike.

How do I claim my free insurance offer?

  1. Add the bike you want to the basket
  2. On the basket page add the LAKA insurance offer to your basket
  3. Finish purchasing your ace new Quella bike
  4. Laka will email you with your activation link to the email address you use for your bike purchase
  5. Complete the registration process with Laka and you’re covered!

Where can I get more information? 

Feel free to get in touch with us on social media or email, alternatively you can head to https://laka.co/gb for more information about their insurance policies.

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The Quella ELECTRIC Varsity range maintains a vintage retro design with a revolutionary electric motor. The motor and battery fit neatly inside the rear hub in a handsome, stainless steel plated body that enables partial re-charging whilst you ride – say goodbye to sweaty rides (if you want to!). You can arrive at work fresh as a daisy or regulate the power to have a great workout.


Our electric hub has 4 power levels –

  1. No assist (manual riding)
  2. Eco mode – Pedal assist with maximum distance (50/60km) from one charge.
  3. Turbo – Maximum pedal assistance up to 25km/h with a maximum power of 250W.
  4. Turbo Custom – Create your own Pedelec power mode! You can change 2 parameters: the amount of BOOST the motor gives you at low speed and the overall amount of ASSISTANCE factor of the motor.

If you would like to try before you buy, we now have an e-bike test centre at Static Fit in Embassy Gardens, London. Book now – https://calendly.com/quellatest

There is no need for tax, insurance or a licence as this innovative motor is compliant with EAPC law.

Bluetooth technology links the hub to your handlebar remote and your phone so you manage your hub settings through an app. The hub incorporates a regenerative KERS (Kinetic Energy Recuperation System) braking system, similar technology as used in Formula One engines, energy is converted to recharge and power the battery whilst back-pedalling and simultaneously slowing the bicycle down.

The Varsity Cambridge has been with us from day 1 and consistently topped the best seller list.  Now available with an electric hub, the Varsity Cambridge is as good looking as ever in classic Cambridge Blue.

Bicycle Frame Features:

· Premium paint finishes and detailing.

· Cro-mo 4130 track frame and fork, double-butted at the seat post for extra strength.

· All new premium Vintage design CNC Crank Set.

· Wide bore handle bar with premium vegan friendly leather bar tape.

· Quella premium body geo comfort saddle.

· Sealed bearing headset and bottom bracket.

· 700c 40mm Deep V rims with a front sealed bearing wheel hub.

Electric Hub Key Features:

· Battery and motor contained in lightweight 3.2kg hub.

· Hub motor is 250W assisting the rider up to 25km/h.

· Battery can be powered to full capacity 2-3 hours, simply plug the charging cable into a power source.

· Motor assistance activates once the bike reaches 5km “As soon as you stop pedalling, the motor will stop pushing”.

· Bluetooth connectivity links the hub to your handlebar remote and phone so you manage your hub settings through the bit-ride app.

· Re-charge the battery as you ride by pedalling backwards to activate the regenerative braking system (KERS).

In-built GPS system

Electric Hub Technical Data:

Drive Unit:

· Rate Power 250W

· Maximum torque 40Nm

Battery Pack:

· 29.2 Volts

· Rated Capacity 5300 mAh

· Energy 154.8 Wh


· Weight 3.2 Kg

· Operating Temperature: -20 degrees to +70 degrees

· Storage temperature: -40 degrees to +60 degrees

· Charging Temperature: -20 degrees to +60 degrees

· Degree of protection: IP54


· Voltage Input 100-240 V, 50/60 Hz

· Output voltage 31.2V

· Charging current 1.5A

· Charging time 3 Hours


Instruction booklet included.

Click here to see how it works

Available via all cycle to work schemes, for more info on potential savings, click here.


Frame: Cro-mo 4130 Track Geometry

Forks: Cro-mo 4130 Track Profile

Crank: Quella Premium Vintage CNC Aluminium 44T

Pedals: Wellgo Platform

Gear ratio: 44T/16T

Rear Electric Hub: Zehus Generation 2

Front Hubs: Joytech sealed bearing

Rims: Quella 40mm Deep-V Double Wall CNC Braking Surface

Tyres: Kenda West 25c

Brakes: Radius Dual Pivot Calliper

Handlebars: Quella Premium Bullhorn with 31.8 Bore

Stem: Quella Premium 90mm reach

Saddle: Quella Premium Varsity Body Geo Comfort Saddle

Seat Post: Micro Adjust 27.2

Headset: Quella CNC Sealed Bearing

Stand Over Height: 28.5″ 51cm, 30″ (54cm), 33″ (58cm), 34″ (61cm)

Weight inc Electric Hub:14 kgs (51cm), 14 kgs (54cm), 14.5 kgs (58cm), 14.8 kgs (61cm)


Voted best e-bike by The Strategist Magazine

Life In The Saddle e-bike review


  • All our bikes are sent out as single-speed by default, but if you would like yours to be set up in fixed-gear simply mention this in the comments section of your order. Thanks to the Flip-Flop hub you can easily switch between the two by simply turning the rear wheel around.

  • In single-speed, the wheels move independently of pedal rotations, allowing you to coast. In fixed gear, if the wheels are moving then so are the pedals – just like a child’s tricycle.

  • Your bicycle will arrive 85% assembled. You will need to attach the wheels, pedals, handlebars, adjust the seat post to the correct height and tighten all the bolts. The required tools are sent with the bike and we have created videos to help with assembly, just head to the ‘QUELLA HOW TO’S’ on YouTube. We recommend getting the bike build checked over by a mechanic to ensure your bicycle is ready to ride. Shipping direct to your local bike store for assembly is possible.

    P.S. the easiest mistake to make is putting the pedal in the wrong side which can cause threading. There are letters on the end of the pedals with R or L to let you know which side of the bicycle to insert. It should require little to no pressure to turn in.

  • Yes.

Anything else?

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eQuella Cambridge Electric Bike

Our Guarantee

All Quella Bicycle frames and forks are guaranteed to be free from manufacturing defects in material and/or workmanship for a set period. This period is 12 months for all Quella brand complete bikes and frame sets. Warranty also includes coverage on bicycle components for sixty days from the original date of purchase. This warranty applies to the original owner only and is not transferable. Proof of purchase may be required.

Vintage-inspired Design

The vintage-inspired paint finish and hand-made leather saddle and bar tape complete the signature Quella aesthetic.