Quella began in ernest post millennia. Tired of construction jobs the then founder took his life commuting the city streets of Cambridge on his fixie and combined it with his passion for building ‘one-off’ single speed bicycles. From those early weekend bike building projects Quella has become Britains most iconic single speed brand.
After the first line of bikes arrived poorly painted or finished to our expected high standards the best course of action was to strip each one back to bare metal and have them resprayed. The end-result couldn’t have turned out better and it was certainly a valuable experience that remains with us to this day and the foundation to us continuing to successfully complete in-house frame finishes. From here the business moved from living room to an old Silversmith workshop, borrowed to us by a friend, a great help it gave the business it’s first proper four walled home.
Quella officially began trading in the Summer of 2012, which couldn’t have been a better time. The cycling fervour after London 2012 and the Tour de France coming to town was amazing and needless to say: good for business. The bikes sold great yet with limited business experience the position of not being able to design the next models without further funding laid heavily upon the shoulders.
Fortunate to find funding through the global financial crisis period, not an easy feat, we moved into a rennovated old chicken coup. From here the Varsity Collection was born and still remains core to our flagship range.
Since then we’ve come a long way. We’ve worked with the likes of Ted Baker, Wiggle, Halfords, Coca-cola and a number of other celebs. We’ve sponsored the amazing StreetVelodrome cycling series (which you should definitely check-out) and attended cycling events all over the globe. We have a great team here at Quella, we love what we do and hope that comes across with what we release to our valued customers.