Like a shimmering salmon that soldiers upstream, Ted believes one should always break from the shoal and follow their own current...

Which is why he teamed up with his esteemed friends at Quella to create a collection of beautiful British bikes that always make a splash. A thoroughly modern take on an Italian classic, each bike is powered by the British craftsmanship and expertise of Quella.


Available in three stylish colourways, they feature a unique Ted Baker/Quella steel frame of vintage Italian racing heritage, finished with the finest copper plated Nervex lugs.


Whether you take to the rushing torrent of the town or the trickling tributaries of the country, each stunning showpiece is flawlessly designed with style and substance, geared for performance with top-end Campagnolo Athena 11-speed groupsets and traditional Dia Compe 610 Centre Pull brakes. Handsomely considered from seat to spoke, they come complete with a Brooks England leather saddle and bar tape.



So let your scales shine brighter than the rest with Ted Baker/Quella...and ensure you never go with the flow.



where the streets are our rivers