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O’Neill’s Wheels


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30 Days Free Bicycle Insurance

Get 30 days of free bicycle insurance for your new Quella bike, provided by our partner Laka.

Why do I need bicycle insurance?

Cycling gives a feeling of freedom like nothing else. But it’s not without its risks. Unfortunately bike thefts, traffic accidents, & crashes can happen to any cyclist.

This is where Laka comes in. By activating your 30 days of free Laka cover you’ll be protected against theft, damage and loss, leaving you free to enjoy the ride.

Why insure your bike with Laka?

Laka is the new way to insure your bike. With no upfront premiums, no excess, and much fairer collective pricing, they’ve flipped traditional insurance on it’s head.

With a Laka policy you’re covered for;

  • Theft, at home and on the go
  • Damage, accidental and vandalism
  • Loss, by third-parties e.g. a courier

Plus the Laka claims experience is so good, you’ll actually want to claim. Claims are handled by real bike experts and usually agreed within a working day.

They’ve even scooped up ‘Best Cycle Insurance Provider’ for 3 years running.

Activate today to cover your new Quella bike.

How do I claim my free insurance offer?

  1. Add the bike you want to the basket
  2. On the basket page add the LAKA insurance offer to your basket
  3. Finish purchasing your ace new Quella bike
  4. Laka will email you with your activation link to the email address you use for your bike purchase
  5. Complete the registration process with Laka and you’re covered!

Complete the registration process with Laka and you’re covered!

Where can I get more information? 

Feel free to get in touch with us on social media or email, alternatively you can head to for more information about their insurance policies.

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About / Specification

This twist on a Varsity Imperial was the brainchild of Daniel O’Neill, one of Quella’s owners.  He wanted something eye-catching to ride when Team Quella took on the the London-Brighton Bike Ride on single-speed bikes and this beauty certainly did the trick and attracted lots of comments on the day.  Based on a 4130 Chromoly frame in a stunning chrome finish and finished with a cream wheel set and tan tyres, saddle and tape with Varsity silver components, it’s an instant classic.

Available in 54cm, or 61cm frame now.


  • Imperial chromoly 4130 steel frame
  • Quella 40mm Deep-V Alloy cream rims
  • Sealed bearing hubs
  • Tan 25C tyres
  • Black 44t crank set
  • Tan Varsity saddle
  • Silver bullhorn bars
  • Tan vegan leather bar tape
  • 16t flip flop hub
  • Silver chain

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