Build Your Dream Custom Bike | Custom bike builder
WHY BUILD A CUSTOM BIKE?
A custom Quella will set you apart from the crowd, whether it’s a graphic to reflect your business or brand or full custom paint finish to create a complete one-off, we can assist. Components can be sourced and fitted in our workshop to your specification. We can accommodate simple changes such as fitting some gravel tyres for your towpath commute or changing your wheel colour, to completely rethinking the specification to build your dream bike.
If you are looking for design inspiration, check out our custom page on the website to see some previous examples, if you like what you see, we can replicate Limited Edition bikes in just a couple of weeks, however, bikes with a full custom paint spray can take up to 4 weeks.

The Manchester Bee
There is no chance of missing this beauty, designed by fixie rider Steve in Manchester and inspired by one of the best-known symbols of the city. The Manchester worker bee has been an emblem of the city for over 150 years and embodies the city’s vibrancy and work ethic. This great looking bike was spec’ed with a bright yellow paint job, black componentry, black front and rear mag wheels front and rear, and black riser bars and is designed to buzz around in fixed gear.’

O'Neill's Wheels
This twist on a Varsity Imperial was the brainchild of Daniel O’Neill, one of Quella’s owners. He wanted something eye-catching to ride when Team Quella took on the the London-Brighton Bike Ride on single-speed bikes and this beauty certainly did the trick and attracted lots of comments on the day. Based on a 4130 Chromoly frame in a stunning chrome finish and finished with a cream wheel set and tan tyres, saddle and tape with Varsity silver components, it’s an instant classic.

The Brunel Beauty
Liam Walpole loved our Varsity range but he felt that buying a bike bearing the name of Oxford, Cambridge, Edinburgh or Imperial would constitute an act of treason having graduated from London’s Brunel University. Quella were happy to help and The Brunel Beauty was created to Liam’s spec. We wanted to call it Walpole’s Wheels but Liam’s good taste prevailed and, as he has designed such a great looking bike, we couldn’t argue.
Based on a 4130 Chromoly frame custom-sprayed in British Racing Green with Varsity premium black and silver components and finished with a Varsity style Brunel logo and stripes. It is a lovely looking bike and has us all thinking whether the next addition to the Varsity range might steal a couple of ideas from this classic colourway – but don’t worry Liam, Walpole’s Wheels will always remain unique!!

Ahad's Green Dream
Ahad was looking for a super-cool commuter to keep him off the tube on his daily London commute and ‘dreamt up’ this gorgeous design using a Quella 4130 Chromo frame custom-sprayed in super-dark fern green with a metallic lacquer finish that looks amazing in the light. The black finishing kit looks great with premium Varsity tape in brown ‘vegan friendly’ faux leather for a classic look. A few very subtle pops of red on the headcap, logo, and tyre valves finish this great looking bike off – she is a beauty!

The Mellor Fella
The ‘Mellor Fella’ designed by and named after Quella director Mike Mellor. A super cool twist on a Varsity Imperial perfect for smashing some fast, fixie training runs - the bike has been fitted with drop bars and brakes with premium bartape and the eagle eyed will notice the silver details on the headset and crankset. It also has contrasting black forks and premium gumwall tyres. A very classy bike that has been replicated for a few discerning customers. You can order a replica from our Limited Editions page.

Big G Bike
After Geraint's amazing Tour De France victory in 2018, the Welsh contingent within Team Quella insisted we create a one off ‘Tour de France Yellow’ sporty, single-speed bike in the colour of the famous 'yellow jersey' to commemorate his outstanding achievement. We can't promise Tour De France success, but you can choose any colour to build your own version.

Ted Baker Collab
Part of a series hand-built as a limited edition bike for our friends at Ted Baker this vintage 22 speed racer has a beautiful lugged frame with a copper plate and painted finish, complimented by full vintage style Campagnolo groupset. These bikes were absolute one off's and represent the ultimate custom bike.
CUSTOM BIKE FAQ
WHAT CAN BE CUSTOMISED?
Any of our models can be customised as much or as little as you desire. Full customisation can encompass a full spray of the frame and / or forks in your exact choice of colour, upgrading components, and adding a logo or graphics to the bike using our in-house vinyl cutter, and we can source any componentry from a coloured tyre valve to a complete bespoke specification including wheels, drivetrain and handlebars.
WHAT COLOURS ARE AVAILABLE?
We can spray your frame and forks in any colour from the RAL paint chart. The RAL colour chart is a UK colour standard and incorporates pretty much every shade of colour you could imagine. RAL colours can be found here. Metallic, gloss and matte finishes are all available
DO I HAVE TO ASSEMBLE MY CUSTOM BIKE?
Not really!
Your bike will arrive 90% assembled. Leave the heavy stuff to us, then your bike will be delivered with the tools for you to attach the pedals, handlebars and pop the front wheel on. Search “Quella final assembly” on YouTube for a full tutorial on the final assembly of your bike.
HOW MUCH ARE YOUR CUSTOM BIKES?
Prices vary depending on your finish with prices starting around £499.00 for a bike with a few modifications to suit you. If you want your frame sprayed in a colour of your choice, this puts the starting price up to around the £650 mark. We can source specialist componentry from our supplier base or mix and match from Quella stock. A short chat on the phone is all that we need and we can put together a quick budget price for you in a few minutes.